X

Coca-Cola Launches Its First Alcoholic Drink

Described by Coca-Cola as “unique” in the company’s 125-year history, the three drinks range from 3% to 8% alcohol.

In keeping with the company’s tradition, the recipe is closely guarded but the drinks are modelled on the country’s popular Chu-Hi drinks, usually a mix of local spirit and a range of fruit flavours.

A 350-millilitre can sells for 150 yen ($1.40).

ALSO READ  ‘If Forgiven, I Will Be Anti-Kidnapping Ambassador’ – Evans

“This is a pilot project in the region which has a sizable market,” Masaki Iida, spokesman for Coca-Cola’s Japanese unit, told AFP.

He declined to reveal the exact spirit in the drink, as the recipe is a closely guarded secret.

Coca Cola product developers got the idea after visiting Japanese-style “izakaya” pubs, where they discovered that lemon-flavoured drinks are very popular, according to the firm’s website.

ALSO READ  Game Of Thrones’ Star Emilia Clarke Covers Vanity Fair Magazine

The popular “chuhai” drinks — which contain vodka or a distilled, grain-based spirit called “shochu” — come in a range of flavours such as gR@pe, strawberry, kiwi and white peach.

They range in strength from between three and nine percent and are particularly popular with young drinkers, especially women.

Coca-Cola is wading into an already competitive market, where major Japanese companies such as Suntory, Kirin and Asahi dominate the shelves.

ALSO READ  Bobrisky shares screenshots of private chat with Mc Galaxy Claiming to Be His Promoter

Leave a Reply

Your email address will not be published. Required fields are marked *

Powered by themekiller.com anime4online.com animextoon.com apk4phone.com tengag.com moviekillers.com